Resources Library by ANA

SISDATA

SISDATA, the Statistical Information System, designed and maintained by Slamark International, an Italian information system and marketing consultancy firm, deals with secondary statistical data, that is, the data of the main sectors of a country's...

Catalogue: Seminar 1980: Information Systems In Action

Author: Luciano Daina

June 15, 1980

Databases

Traditionally, anyone presenting "an overview" is expected to deal with a large number of matters at an essentially superficial level. I hope to get away from the mainly superficial by confining most of my presentation to data- bases currently...

Catalogue: Seminar 1980: Information Systems In Action

Author: Harry R. Collier

June 15, 1980

Introduction

The book reproduces and comments on a selection of ESOMAR papers. They have been chosen to represent the most useful research methods and the most illuminating case histories.

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Simon Broadbent

June 15, 1980

Le Pelerin

The researches conducted on the readership of LE PELERIN show clearly that the public is more traditional than French Society as a whole. But it doesn't mean that to go on living, it must not adapt itself to new ways of reading magazines or new forms...

Catalogue: Seminar 1979: Publishing And The Communications Industry

Author: Anne Coudreau

November 1, 1979

Reconstruction Of Fyns Tidende

This is an account of how the editorial staff and the marketing department through readership research were able to remodel an old traditional local newspaper in Denmark. The project that included market research as well as analysis of technical and...

Catalogue: Seminar 1979: Publishing And The Communications Industry

Author: Svend A. Linde

November 1, 1979

New product development in an evolving market

This paper examines and discusses the new product marketing and research strategy in one of the largest and most successful food manufacturers in the U.K., Birds Eye Foods Limited. Three broad phases of new product strategy can be distinguished, and...

Catalogue: Seminar 1979: New Product Development

Authors: Michael J. Riddle, Jonathan Wilkinson

October 1, 1979

The innovation process in consumer electronics

The innovation process in the consumer durables sector has a number of specific characteristics. This paper highlights a number of aspects of new product developments as far as consumer electronics are concerned. First, a number of general market...

Catalogue: Seminar 1979: New Product Development

Author: Mario van Hamersveld

Company: Philips International

October 1, 1979

Current attitudes to development

Unilever is a multinational in every sense of the word, operating in 75 countries, employing over 300,000 people. In 1978 Unilever's sales to third parties reached £9,842 million worldwide. It is the 12th largest commercial concern in the world,...

Catalogue: Seminar 1979: New Product Development

Author: Hugh R. Darby

Company: Unilever

October 1, 1979

Decision making in a changing environment (French)

The authors of this paper consider that they encountered the challenge during the Seventies and that it is appropriate for them to recount their experience for the benefit of those of their fellows who have not been confronted with it as yet. Apart...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Jean-Paul Frappa, Jean-Philippe Faivre, Michel Barjanski

September 2, 1979